How to Foster a Sense of Community in HOA's
Disclaimer: AMG provides operational support to HOA boards but does not offer legal advice. Any legal concerns should be directed to qualified legal counsel. This content is for informational purposes only.
“When neighbors become friends, a neighborhood becomes a community.”
Every neighborhood has potential—but not every neighborhood feels like home. The difference often comes down to one thing: connection. When residents feel they belong, they look out for each other, participate more, and create a positive environment that benefits everyone.
Fostering community in your HOA is not about hosting the biggest event or enforcing every rule—it’s about building a culture of respect, inclusion, and pride. And that culture starts with leadership, communication, and consistent effort from both the HOA board and management partners.
Community Culture: The Heartbeat of Every HOA
A community’s “culture” is what residents experience day to day—the tone of communication, the way neighbors interact, and how leadership responds to feedback.
Strong HOA culture leads to:
Better cooperation: Residents trust board decisions.
More volunteers: People contribute when they feel appreciated.
Improved satisfaction: Homeowners are more likely to stay involved and supportive.
A positive reputation: Welcoming communities attract future buyers.
Example: In one coastal HOA, residents felt disconnected after years of minimal board communication. When the board began sharing monthly “good news” updates—spotlighting small improvements, volunteer shoutouts, and upcoming events—complaints dropped noticeably. The tone changed from “us vs. them” to “we’re in this together.”
Laying the Groundwork: What Boards Can Model
1. Lead with Civility and Respect
How board members conduct themselves sets the tone for the entire neighborhood.
Start meetings with a short reminder of shared values.
Model calm responses—even when discussions grow tense.
Publicly thank volunteers and residents for participation.
Tip: Consider adopting a “Community Civility Statement” or shared values pledge to reinforce positive expectations.
2. Build Trust Through Transparency
People support what they understand.
Communicate board decisions clearly—especially why they’re made.
Provide budget highlights or summaries in plain language.
Encourage open questions during meetings.
Note: HOA governance and disclosure requirements vary by state and governing documents. Consult your association’s attorney for guidance. This section is for educational purposes only.
3. Celebrate Everyday Wins
Not all engagement has to be formal. Highlight small moments of pride:
A neighbor planting flowers at the entrance.
A student’s scholarship or local award.
A family’s new baby or home anniversary.
Simple acknowledgments like “Neighbor Spotlights” in newsletters can transform your HOA’s tone from transactional to personal.
Creating Belonging: Practical Approaches
Welcome Programs That Feel Personal
The first impression matters.
Deliver a friendly “Welcome Home” packet or handwritten card.
Include neighborhood tips, key contacts, and upcoming events.
Pair new homeowners with a volunteer “neighborhood buddy.”
Story: One AMG-supported community launched a “Neighbor-to-Neighbor” welcome effort. Within six months, over 70% of new residents had attended at least one event—many becoming volunteers themselves.
Inclusive Communication
Inclusion starts with how you communicate.
Offer translated materials where appropriate.
Rotate event times to suit different schedules.
Include renters and non-owner occupants in social activities.
Use friendly, conversational tone—avoid jargon and legalese in newsletters.
Example: A Charlotte HOA began sending “Community Highlights” texts featuring quick, positive updates—participation jumped without adding meeting time.
Micro-Events that Build Macro-Connection
You don’t need a large budget to bring people together. Small, recurring touchpoints often do more than one big annual event.
Ideas that work:
Morning “Coffee & Conversation” drop-ins.
Monthly “Yard of the Month” or photo contest.
“Porch Light Nights” where neighbors chat outdoors.
Community book or walking clubs.
These moments create a rhythm of connection that makes larger events easier to promote later.
Handling Conflict the Community-Minded Way
Disclaimer: The following ideas are general best practices for communication and conflict resolution. They do not replace legal advice—boards should consult qualified counsel for enforcement and due process requirements.
Conflict doesn’t have to divide a neighborhood. The key is empathy, tone, and timing.
Constructive approaches:
Listen first—acknowledge frustration before explaining policy.
Offer a personal conversation before formal letters.
Focus on solutions, not penalties.
Publicly reaffirm the board’s commitment to fairness.
Story: A South Carolina HOA adopted a “Resolve, Don’t React” framework. They trained committee chairs to reach out early when issues arose. Result: fewer attorney escalations, more mutual understanding.
AMG supports boards by facilitating communication templates, mediation tools, and consistent processes that help maintain trust—even during disputes.
Keeping Momentum: How to Sustain a Connected Culture
Communities thrive when engagement becomes habit.
Here’s how boards can keep connection alive:
Keep communication predictable (monthly updates, same format).
Refresh committees annually to bring in new voices.
Celebrate progress publicly—attendance growth, volunteer milestones, etc.
Ask for input annually through a resident survey. AMG assists boards by facilitating survey distribution and tracking results.
When boards show continuity and gratitude, residents reciprocate with loyalty and support.
How AMG Supports a Connected Community
AMG partners with HOAs across the Southeast to facilitate community connection, transparency, and participation.
Boards rely on AMG to:
Facilitate resident engagement tools for surveys, newsletters, and updates.
Assist with event logistics and vendor coordination.
Support training in board communication and civility.
Administer vendor documentation, including collecting Certificates of Insurance (COIs) for recordkeeping. (AMG does not verify or validate insurance coverage.)
These resources help HOA boards focus on relationships—while AMG supports structure and process.
👉 Learn more about AMG’s HOA Management Services and how we help foster connected, thriving neighborhoods.
Community Is Built in Everyday Moments
A strong sense of community doesn’t come from bylaws or budgets—it comes from small, consistent acts of kindness, communication, and care.
Try this month:
Send one “thank-you” email to volunteers.
Post a photo from your last community event.
Greet three neighbors you don’t know by name.
Ask residents what would make the neighborhood feel more welcoming.
With AMG’s support and your board’s leadership, your HOA can cultivate a culture where neighbors feel connected, respected, and proud to call their community home.
About the Author
Paul Mengert, CEO of Association Management Group, has spent over 40 years helping community associations operate more effectively, transparently, and fairly. He has personally served on HOA and condo boards in both North and South Carolina, bringing a firsthand understanding of the challenges board members face.
Paul is a nationally recognized educator who has trained managers and board members across the Carolinas and in dozens of other states. He teaches decision-making and governance strategies and is a frequent guest lecturer at Wake Forest University School of Law. Named Educator of the Year by the Community Associations Institute, Paul is known for combining deep experience with a practical, solutions-first approach that boards trust. Learn more at AMGworld.com.
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How to Develop a Community Engagement Strategy for HOAs
Speaker: Paul Mengert, CEO, Association Management Group (AMG)
Disclaimer: This presentation is for informational purposes only and does not constitute legal advice. AMG supports HOA boards in operational and administrative matters and refers legal questions to qualified counsel.
Introduction
Hi, I’m Paul Mengert, CEO of Association Management Group. Today, we’ll talk about something that truly transforms communities—developing a community engagement strategy for your HOA.
At AMG, we believe engagement is the foundation of thriving neighborhoods. It turns neighbors into partners, and partners into communities.
Why Engagement Matters
When residents feel engaged, HOAs become more than governing bodies—they become the heart of neighborhood life. Engaged communities experience higher volunteerism, better rule compliance, stronger property values, and—most importantly—residents who take pride in where they live.
In one HOA, annual meetings once drew only a handful of people. After launching an engagement plan that included newsletters, community events, and new committee opportunities, attendance tripled. Complaints turned into collaboration, and residents became invested in shared success.
The Three Essentials of Engagement
Before you create your strategy, focus on three core principles:
Trust – Residents need to believe board decisions are transparent and fair.
Accessibility – Communication should reach everyone, whether through digital tools, printed materials, or in-person outreach.
Consistency – Engagement must be ongoing, not limited to elections or crisis moments.
Note: Governance and communication requirements vary by state, so always consult your HOA’s attorney for compliance guidance.
Six Practical Steps to Build Your Engagement Strategy
Step 1: Define Your Goals
Set clear, measurable objectives. For example, aim to increase event participation by 30% in a year or grow newsletter readership by 20%.Step 2: Understand Your Audience
Every community is unique. Families, retirees, renters, and multilingual households may have different needs. Surveys and polls can help the board learn what residents care about most.Step 3: Build Communication Channels
Use a mix of tools—email newsletters, mobile apps, bulletin boards, and in-person meetings—to reach residents where they are.Step 4: Create Involvement Opportunities
Encourage participation through committees, volunteer projects, or a neighborhood welcome team. Residents are more engaged when they feel they have a voice.Step 5: Plan Meaningful Events
Community BBQs, clean-up days, educational workshops, and holiday gatherings all strengthen connections and make your HOA a more enjoyable place to live.Step 6: Measure and Adjust
Track metrics such as event attendance, survey response rates, and newsletter engagement. Use that data to improve your efforts over time. Engagement strategies evolve—and successful ones keep adapting.AMG’s Role in Supporting Engagement
Homeowner Association boards provide vision and leadership. AMG supports that mission by:
Assisting with communication tools
Coordinating vendors and event logistics
Providing board training and educational resources
Together, we help transform plans into thriving, connected communities.
Simple Ways to Start Today
Building engagement doesn’t have to be complicated. Begin with a few small, intentional steps this month:
Send out a short resident survey
Launch a monthly newsletter
Re-energize your welcome committee
Post a community calendar
Host a casual coffee meet-up
When engagement becomes part of your HOA’s culture, you’ll see fewer conflicts, greater satisfaction, and stronger neighborhood bonds.
Closing
Visit www.AMGworld.com to learn more or to request a consultation.
Thank you for everything you do to keep your community informed, prepared, and supported.
Disclaimer: This content is provided by AMG for general educational purposes only and does not constitute legal or financial advice. HOA boards should consult their attorney, accountant, or other licensed professionals for guidance specific to their association.
To view our informational pamphlet from this webinar. Click here or on the image.
AMG facilitates community association management and provides educational resources. AMG does not provide legal or financial advice. For questions involving statutes, insurance coverage, or disputes, please consult licensed professionals.